- Sector
- Beauty studio & training — lashes, brows, nails, skin
- Scope
- Website design & buildService & price architectureSquare booking integrationTraining programme pagesLocal SEO foundationsAnalytics & Search Console
- Built with
- Next.js · Tailwind CSS · Vercel · Square · Schema.org JSON-LD
- Art direction
- Cream, sage and a high-contrast editorial serif — closer to a skincare brand than a salon, because the offer is expertise rather than volume.
Homepage — desktop
Homepage — mobile
6 decisions doing the work on every visit.
The site sells, Square transacts
A deliberate split: the site owns the brand, the menu, the prices and the search presence — Square owns the calendar, payments and retail. There is no cart or booking engine to maintain here, and availability is never out of date because the site never claims to know it.
Deep links to the exact service
Every one of the 28 services and courses links to its own Square booking screen rather than a generic “Book now”, so the client arrives with the right treatment already selected.
A price list that is a page, not a PDF
Five categories, each service with its duration, starting price and plain-language description — indexable text rather than an image, and structured so add-ons never get advertised as a headline price.
The training arm, given its own room
NEXUS runs four real courses from a discovery call to a full mentorship. Each is written out with what it covers and what it costs, because a professional choosing a $1,200 mentorship reads more before booking than someone booking a lash fill.
Booking explained before it starts
A four-step “Read here, book on Square” section sets the expectation that the site hands over to Square — the handover is designed rather than hidden, which is what stops it reading as a broken link.
Aftercare that keeps selling
The products used in the appointment are grouped by what they are for and linked to the Square store, so retail follows the treatment instead of sitting in an unrelated shop tab.
Sections you can go and click.
Captured from beautyhqaus.com.au — the service menu with live starting prices, the booking handover, the NEXUS course list and the aftercare shelf.
Service menu & starting prices
The site-to-Square handover, designed
NEXUS training programmes
Aftercare linked to the store
